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Less is More - Why Clutter is Counterproductive

Posted by Bold Commerce Collaborator on

Have you ever seen one of those magazine ads where the entire page contains just one or two words or perhaps a short phrase? Did you read it? Chances are you did. And then you turned the page to find another ad with line upon line of fine print, one paragraph after another. Did you read it? Not unless you were very, very interested.



Was the creator of the first ad able to get all their information across in that short phrase? Not likely. But they got their point across! And they know that if you, the reader, got the point, you’ll dig deeper.



How about those who created the second ad, did they relay all the information they intended to? Yes and no. It may all have been there, but who read it? I don’t know about you, but my mind turns to mush when I see advertising like that. It’s just too much! Did they get the point across? Not at all.



Let’s carry this logic over to your signage. What are you trying to say? Are you inundating your intended audience with “line upon line” of fine print or are you making a clear, bold statement with impact?



When it comes to selling houses, there are as many approaches as there are realtors. What you need to make sure is that your approach gets the point across. One of the best ways to do this is to keep it simple. Keep it clear. Keep it uncluttered. As we like to say at Signs in the Making, “Less is More.”



Why not let us help you cut the clutter and design a sign that gets the point across? We can do the same for your marketing material, too!



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